Author Archives: ScottyF

The Best Ways To Write Great, SEO-Friendly Articles

Tips To Write Awesome, SEO-Friendly Articles

When developing killer SEO content for your blog post or site, there are two key considerations: first, how to produce quality content that will engage, delight, and ultimately drive conversions; and second, how to make that content available to a broad audience.

Write Awesome, SEO-Friendly Articles | Mobile Web Design

Write Awesome, SEO-Friendly Articles

As most of web traffic comes from search engines, developing content that is optimised for search engine exposure is among the very best ways to get your name out and into the world. While traditional marketing may have considered these two matters separate, they are more and more part of a unified content strategy. SEO is now an increasing factor in the early stages of producing content and its a must that it translate seamlessly in the writing of your topics.

Although these aims “quality content and high search engine presence” may seem at odds with each other, it’s vital to your marketing success to start considering them part of a holistic goal. Yes, your content needs to be well-written, powerful, and full of valuable details for your audience, but none of that matters if its lost in the search engines ranking abyss.

A high SEO ranking can pull your content out of obscurity and get it in front of a new readership. But today’s audiences are smart, and simply peppering your article with keywords will just serve to turn readers off.

What Makes An Article Great?

What Makes An Article Great?While truly fantastic writing can’t be taught, good writing definitely can. As a marketer, you are ultimately a storyteller, communicating the story of your label through different mediums and re-framed for various audiences. Now all you need to do is translate this skill to the page. Here are some best practices for producing outstanding, fascinating articles:

Take Advantage Of Solid Examples:
Absolutely nothing provides writing more power than strong, relatable examples. Avoid the purely theoretical by using case studies when talking about a product’s success or focusing on one customer’s story. Find points of connection in news or popular culture to offer your reader a frame of reference. These positive stories will stay with them longer than facts or numbers.

Do Not Hide Your Voice:
One of the best things you can do for your brand is to give it a distinct voice. Don’t be afraid to be funny (if you are funny), eccentric, even a bit weird. It can be helpful to read the piece aloud to see if it seems like you. Your real voice is among your greatest assets. Yes, you need to adhere to the standard of professionalism appropriate for your industry, but the more you sound like a human, the more people will want to engage with you by re-posting, commenting, and finally, by buying your product or service.

Know Your Audience:
Your blog site is not your diary, nor is it an inter-office memo. Make sure you choose language suited for whomever you’re addressing. If you’re writing for a bigger audience, steer clear from lingo. Keep paragraphs short and to the point, and section of difficult-to-understand material into absorbable bits of information. Include links to examples that will help illuminate the work. Finally, become your fiercest critic: revise, revise, and revise again. Circle the ideas you find appealing and cut everything else. The more focused you are, the more your audience will have the ability to gain from your work.

Writing for SEO
With those tips in mind, crafting an excellent post should be basic. Now to deal with the next piece of the puzzle: getting your content seen. Along with cross-posting and social media, optimising your content for search engines is a tested way to place your work before a new audience. By optimising your content to appear more frequently in search engine suggestions, you will be increasing both the visibility and trustworthiness of your label.

Ways to Develop Excellent SEO-friendly Content includes:

Choose Natural Keyword Terms:
Including highly noticeable, popular Search Engine Optimisation keywords into your short articles is one of the best ways to drive up your rankings. Major caution: these keywords have to be included in a manner that feels natural to the subject matter. They mustn’t stand apart or be jarring to the reader. Readers, particularly those who put in a lot of time in the digital world, are very capable of discovering if you’ve just overstuffed your work filled with words you hope will drive up recognition.

Keyword Positioning:
Ensure you optimise the positioning of keywords in your SEO articles by putting them in your titles and subtitles. Develop a hierarchy of keywords and make use of the most search for terms up front. Make certain to use your most important keywords in the title.

Include images with alt text to get your page appearing in image searchesInclude images with alt text to get your page appearing in image searches as well. Images will likewise break up the text in an effective way. Image-driven content is getting a growing number of play as a digital marketing strategy and it is particularly suited to viral content.

With these tips in mind, you should be on your way to a higher Search Engine Optimisation ranking in no time; and, at the same time, you’ll be enhancing your online reputation as a quality content provider. Win-win for your company.

Desk Top, Tablet and Mobile Ready

The Six Parts Of A Successful Business Website

Starting a business from scratch can be a draining, exhilarating and scary all in once.

Once you have discovered a product and created your brand, it’s time to craft a powerful website. With a lot of platforms, apps and integrations to select from, the majority of people don’t know where to start. Through the process of releasing over 80 web sites over the years, I have work with marketing people, design companies, outsourced to professionals as well as employed in house. Regardless of the approach, I have identified 6 components that every business site must have in order to be successful.

1. Great Website Design

Website DesignAmong the first things on your job list is to create a great website. How visitors are able to navigate through your website is a key factor in converting sales. Designers frequently get carried away with colours, fonts and flashy graphics that might distract from your product and interrupt the flow of your website. The layout must be user-friendly and user-intuitive– it is the individual client who will make the purchase, after all. Concentrate on the end goals of high conversions and purchase rates when developing your website.

2. A Clear Call To Action

Take your visitors through the purchasing process, and convert them into paying customers. Despite what you are aiming to achieve, whether it is creating leads, making sales or telling a story, catch your visitors’ attention and remove any possible diversions that might keep them from moving down the funnel process. Avoid confusing your customers by showing them exactly what you want them to do. Use language like, “Click here”, “Shop now” and “Watch our story.” You would be surprised to discover how such frank techniques sway people’s choice to buy. Do not be afraid to be direct with your call to action.

3. A Story Page

It’s important to develop a connection between your brand and the customer. A great method to do this is by telling your brand’s story on your website. People love to know who they are purchasing from, and the credibility of a story is a perfect bridge. A free research tool to use is television infomercials. It’s a great example of people telling their stories and then relating right back to the product is the people on the Home Shopping Network. See how they introduce the product and then skill-fully tell a story about how they once took their son to the river and wished they had a product like this at the time.

Do your potential online customers have kids? Do they remember nice times they had with their loved ones on trips? They likely can identify positive times in their lives that make them consider your product positively. Share information about the founders, why you started the business and your mission. This allows consumers to make a connection to the brand name, and in turn produces a sense of trust and familiarity with you and your product.

4. Organic Search Ranking

Search Engine OptimisationConsider your long-term SEO strategy when building your website so that you can increase your organic search results. Making the effort to set up the right page titles, product descriptions and meta tags can make a substantial difference in the organic search results down the road. Among the most crucial things you can do is get third-party websites to link back to your site, which helps increase your organic search rankings.

Another great technique is establishing a blog. A blog allows you so to write articles surrounding your product and services that will rank on search engines for key terms.

5. Social Proof

Transparency plays a huge role in website conversion rates. One of the best ways to showcase the real people behind the brand is to integrate social media into your website. You can add social media feeds to your homepage or simply link to your social media channels. In an attempt to be professional, companies sometimes sound as though they are run by artificial intelligence robots rather then people. Including fun, relatable copy and day-to-day images from social media helps reinforce brand identity along with trust.

I also recommend displaying positive reviews from your customers on your homepage or your product pages. There are several great apps that you can use to include user-generated reviews of your products or services.

6. Mobile Responsiveness

Having a website that is mobile responsive is the most important thing for a business. If your website traffic is driven by digital marketing, chances are most visitors are on mobile devices. I have personally seen roughly 60% increase in mobile traffic across my websites over the past few years. For this reason, it is vital that your website is optimised for mobile so that you are not missing out on sales opportunities.

Remember, your website is supposed to act as a silent salesperson. Walk your visitors through the buying process, and convert them into happy, passionate clients. Help guide them down the funnel, and present them with the details, personal stories and brand reliability that they need to make buying decisions. There are no guarantees in life, but if you apply these six tips for website success, your business or brand will surly grow in the years ahead.

How To Improve Your Search Ranking With Search Engine Optimisation

How Search Engine Optimisation Can Improve Your Business

Search Engine Optimisation | Mobile Web Design

Search Engine Optimisation Can Improve Your Business

When it comes to owning a website, it is important that you get its name out there. Whether you are a novice or an expert, there are always things to learn when it comes to promoting your website. This article is going to talk about search engine optimisation, the best way to get web page viewed.

When creating a title tag, there are two quick and simple tips you should use to help you in the rankings. First, always make sure that the title is as relevant to the product/service/site as possible, and two, keep your tags different on each page. The more pages that are available on the search engine, the bigger presence you’ll have online.

Make sure you didn’t forget to leave robots.txt set. In many cases, when a site is in development, web designers will use a robots.txt file to prevent search engines from indexing the site at all. Some of these same web designers forget to remove the robots.txt file when the site goes live. If you know what date your site is going live, one tip is a create a cron job that deletes the robots.txt file automatically on the designated date.

The most important thing to do is learn about what search engine optimisation does and why it works. There are several forms of media that can assist you with learning about search engine optimisation. Spend a few days learning about it and taking notes, and you will understand why it is important. Then make the necessary changes to your blog or site.

How you present keywords is just as important as using them consistently. By adding bold or italic tags, you impart importance to your visitors and draw their attention to them. This also has an impact on the search engines. This simple addition brings weight to searches and drives visitors to act.

When your blog is on your own site, under your domain name, it gives your website more visibility and power in search results. When you rank higher on search engine results, more people will visit your website.

Search Engine Optimisation | Mobile Web Design

SEO | Mobile Web Design

Take the time and learn how to create a sitemap. Search engines have a much easier time finding links on your site if you have an included sitemap. It doesn’t actually move up your rankings but it does make it easier for your content to all be found.

Use keywords effectively for search engine optimisation by striking a balance between too few key words and too many keywords. Keywords should appear in the title, in your content and also in your image names. Beware of putting an overly large number of keywords all over your site to avoid having a search engine think of you as a spammer.

As stated in the beginning of this article, promoting your web page is just as important as creating it. The most effective way to do this is by using search engine optimisation. This way, a person will be directed to your site. Hopefully, you can take the tips from this article and get your web page known!

Mobile Friendly Websites

Is Your Business Website Smartphone Friendly?

Mobile Friendly Websites | Mobile Web DesignYou would certainly never imagine having an unclean business front. The exact same holds true for site visitors to your website. A negative experience can only produce an undesirable result. Prospects to your website via a smart phone either already or will pretty soon exceed the visitors from a desktop computer. In fact a staggering 2/3 of regional searches are done on a mobile. Mobile users now anticipate the websites they check out to be mobile friendly.



Mobile website design creates a positive experience for your mobile visitor’s right from the minute they choose to see your site. Usually 74 % of people will desert your unfriendly business website after waiting for more than 5 seconds. Web design for mobile incorporates developing a smaller optimised screen display. As a result mobile web sites load about 10 times faster than a standard web site. This will considerably minimize the very high bounce rate experienced by non-mobile optimised sites.


Functions of mobile website design include click-to-call, click-to-map and mobile friendly contact forms. Recent research studies have actually revealed that 61 % of visitors to mobile web sites end up calling that company. With outcomes like that it’s not surprising that businesses all over the world are embracing mobile website design.


Good website designers make mobile sites that can instantly update from your desktop site to your mobile web site. Certainly each business has different needs. We advise discovering a website developer that specialize in site for mobile phone.

Mobile Friendly Websites

Website Design

Struggling With Online Designs? Use This Article!

Web-DesignTechnology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing website design technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.

Make sure your text and background has the proper contrast. There’s evidence showing that white text on a black background is easiest for most people to read, but other colors are fine so long as they’re readable. Also keep in mind that people with visual impairments may not be able to read your site if the contrast is poor. Check to see if your site complies with various contrast standards using the tool at .

Always mark files that must be opened in an external program with an icon. Many sites host PDF files, and less commonly, DOC files, that must be opened in Foxit Reader and Microsoft Word/OpenOffice, respectively. These files should be marked with an icon representing the file type, and a link to download the appropriate viewer if the user does not have it.

web-designersLearn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site’s color scheme.

In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!

Website Design

Video Marketing

Tips For Running A Successful Video Marketing Campaign

video-marketingVideo marketing is an incredibly powerful tool that all business owners should be utilizing to improve sales. The key to successfully implementing video marketing is having the right knowledge and using the best video marketing strategies. This article is filled with great video marketing tips that will help you to make more money than you ever imagined.

Google search stories are an excellent way to keep yourself off the camera while still creating video marketing which is effective. You search for your sites and show the world where they can be found, who is referencing them and what they contain, allowing people to find out what you’re about.

Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don’t have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products.

Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products. Show the different functions, test the products in extreme situations and do a lot of close ups.

YouTube-MarketingInterviews make great videos. Have a friend or a colleague interview you if you want to give some details about your business and products or interview some customers if you want to share some original reviews of your products. If possible, find an expert in your field who is willing to be interviewed on your products.

As was stated earlier in this article, video marketing is an incredibly powerful marketing method that should be used by all business owners. By studying this article carefully and applying all that you learn you can see dramatic increases in sales in a very short period of time. Do not wait any longer, starting your video marketing campaign today!

Video Marketing

Social Media Marketing Sydney

Master Your Business Destiny With Social Media Marketing

social-networkingSMM is something that some people are not aware of. Marketing with social media can be extremely effective. If you use it properly, social media can give your customer base a significant boost. This article will help you get started with social media networking!

Become completely compatible with the big social media sites by adding comments, ratings and a sort function on your website. Your site’s users will feel as if they have a voice, as they rank content on the site by popularity.

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

Social_Media_MarketingTo get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.

By using some of the advice in social media marketing we have given to you in this article, you’ll be in the position to create a marketing campaign that keeps you ahead of your competitors. However, don’t just rest on your laurels. The Internet is a dynamic, evolving place, so you’ll have to keep up-to-date with current techniques.

Social Media Marketing Sydney

Search Engine Optimisation Sydney

Tips To Help You Get To Number 1 On SERP

mobile-seoSearch Engine Optimisation, otherwise known as SEO, is a series of methods used to make sure that your website rises above the rest in a search on your desired keywords. The techniques behind SEO aren’t difficult, but they do require proper planning. This article will give you the nuts and bolts to an effective use of SEO.

Taking advantage of the opportunities that SEO presents means taking advantage of the various content directories scattered across the web. These great sites are specifically for submitting articles and reaching the public’s eyes. Having well written and targeted articles submitted to these sites will mean the right people read your article and more potential sales are created.

Make sure that your website has authority. Search engine optimisation can only succeed when your customers and/or audience have confidence in your brand. A dedicated and easy to remember domain name is an excellent first step in building a brand people can remember long after they’ve finished checking out your website.

Do not let search engine optimisation take over your online business!

True, SEO is an important part of building your website. SEO should never be as important as satisfying your customers, though. If you spend so much time on search engine optimisation that you find yourself neglecting your customers, you should reevaluate your priorities.

Search Engine Optimization - Magnifying GlassWhen using SEO keyword-finding resources, be sure that you are always creative in your efforts. You do not need to search specifically for well-known words or phrases. Instead, create categories and phrases and see what people are really searching for. This way, you may be able to find a widely searched phrase that has very little competition.

With a few tweaks to your website, you can help the major search engines find and rank your site. You’ve put the effort into building a quality site, so make sure that people can see it. Incorporate these tips into your site, and you will see the results sooner than you think.

Search Engine Optimisation Sydney

Reputation Marketing Sydney

Look Here For Great Advice About Reputation Management

reputationmanagementTo see real business growth, it is necessary to build a strong reputation. The reality is that your reputation is the most important factor when it comes to the success or failure of your business. Continue reading to learn how you can improve your reputation quickly and easily.

Host contests to help bolster your reputation. This is especially important if you have received a bad review. A contest will create a lot of positive information about your company which can help increase your company’s exposure online. This technique will also help raise your page rank on Internet search engines.

If you find negative content about your brand online, get rid of it. It it is on a Web property you control, like a comment on your blog, just delete it. If you need to, send a request to the Webmaster where the content is. When they do remove it, make sure it no longer shows up by using the Google URL removal tool.

You can monitor your business reputation by doing online searches for your business. This can give you an idea of what people see when they search for you. Make sure you pay special attention to both the web results and image results. The images will show you what graphics are tied to your company online.

Never have a public argument with a member of your audience. This is a great way to show people that you are not concerned with their needs. Whenever there is a public disagreement with a business and an individual, the company is usually made out to be the bad guy, so be careful.

reputation-managementEstablishing a strong presence in social media will help improve the reputation of your business. Creating a Twitter account, blog or Facebook page will help your interaction with prospects and customers. Nowadays, most people expect companies to have a social media presence. This is a great way to post relevant contents about your company and monitor what it’s being said.

A bad reputation can make a big impact on your business. Dealing with and preventing such issues are a must. Now take what you learned and use it.

Reputation Marketing Sydney

Mobile Marketing Australia

Mobile Marketing Suggestion To Jump-Start Your Company

Mobile marketing is an effective marketing technique. Are you aware of the business-generating power of marketing through mobile devices such as mobile phone? The following short article will give you guidance for this newest kind of online marketing for your company.

affordable-mobile-marketingKeep setting expectations and keeping yourself safe, lawfully. After a person opts-in, or even during the procedure, inform them of how often they can get text from you. Also, provide them an “opt-out” option if the messages are too regular or if they wish to prevent possible message charges. Always incorporate the line, “standard rates might apply.”.

Push messaging through mobile marketing efforts like SMS messages can be extremely effective. Consider pushing discount codes or promos to clients who have actually opted in, to receive updates from your company. This increases the value of your mobile marketing and raises the chance, clients will find value in all the details you provide.

Make certain to advertise your mobile marketing options by means of other communication channels such as social networks sites, print campaigns and your web site. With the enormous volume of mobile applications and trends readily available to customers, directing them to your mobile alternatives might be the difference between them registering and not knowing it is a choice.

Get your website mobile friendly! Take a look at your site on a mobile. Don’t like what you see? Many do not until you get your site onto a mobile-friendly platform. Take a look at your content management system to see if it offers a mobile plugin, or talk to a local digital consultant to build a mobile website solution for you. In any case, it is essential to make your website look professional and interesting on mobile devices!

MobileMarketingPeopleAdd QR codes whenever you print something. Printable QR codes are in high need, so put your code on anything you possibly can, even on postcards, fliers, or newspapers. The more individuals you have that see your code, the more probable you are to acquire brand-new clients from the display.

Ask customers for their telephone number. The best method to do this is with your current email clients. When they fill out the form to subscribe, you can inquire to include their phone numbers in, for any alerts or special bargains. This is a quick method of getting brand-new customers for mobile marketing.

Mobile marketing is the most recent innovation in advertising. It is the single best way to acquire an edge on your competition. By using the suggestions from the article above, you can put this great type of online marketing to make use of for your business.

Mobile Marketing Australia

Network Marketing

Expert Network Marketing Ideas That Help You Succeed

Business SuccessSome business owners think that using network marketing for their own business is a difficult task to accomplish. This is not the case, as with the right information on network marketing, it is easy to implement. The article below will give you advice on how to implement network marketing into your business.

One of the benefits of being involved in the network marketing industry is that you do not have to limit yourself to any singular business or program! Once you have gained enough experience from your first network marketing program and have grown your network to an extent where it is profitable, you do not have to continue to limit yourself to that network. You can expand to other network marketing programs and even bring parts of your previous network with you.

In network marketing, you must sell someone without having them feel like they’ve been sold. You should use tools like neuro-linguistic programming to figure out how to talk to each individual in a way that makes them feel comfortable, and use facts and figures to allay their fears. Once they trust you, you’re golden.

It never occurs to some network marketers that the idea of MLM is taboo in some circles. Don’t waste your time trying to make believers out of skeptics; you need to go with the flow and focus primarily on people who show interest in your proposal and in the grand scheme of the marketing approach.

If you are in the business of network marketing you need to make sure that you have a schedule that is realistic and that you stick to. You need to think of this as your business and put as much as you can into it if you want to be successful.

As stated above, businesses sometimes think it is difficult to use network marketing, but this is untrue, as it is pretty easy. The difficulty of implementing network marketing in a business depends on having the right information, and the advice found in the article will help any business use network marketing.

Network Marketing

Mobile Marketing To The Smartphone Crowd

The Fundamentals Principles When It Concerns Mobile Marketing.

mobile_marketingYou’ve done it. You have actually created a business. Now it’s time to begin using mobile marketing to promote it. You probably have lots of questions on how to start and exactly what to do, but don’t despair, this short article can help you. Listed below are some tips that will assist you getting started with your mobile marketing ambitions.

Invest some time and effort into making your mobile marketing strategy personal and customizable. If you are creating an application, make it unique and simple to use and think about offering customers with appropriate customization alternatives. If you are not producing a complete blown application, at least make your mobile communications engaging and enjoyable.

Offer unique discounts or value to your mobile marketing consumers. Because mobile followers usually require consumers to elect to get details, make it beneficial for them to enroll. By offering higher price cuts or better offers than those readily available through your web site or print marketing, you can boost the number of consumers registered in your mobile program.

Think about beginning a short code campaign to enhance your mobile marketing database. Asking consumers to text a code to enlist in message updates can produce significant boosts in your database as well as ensures that only those wanting to receive communications doing this. Market your short code campaign through social media sites, your internet site and any print advertising products.

Work with a specialist. Not everybody is technically smart, so if you are not so inclined, it may be best for you to work with someone to do your grunt work for you. You should look greatly into this person’s background to ensure they are well-mannered and qualified, especially if they will be a permanent member of your group.

Make sure that your website and/or advertisements are consistent across several formats. Not every bit of mobile technology is the same, so you will certainly have to adapt to them all. There’s nothing worse than working hard on a mobile project just to learn that people using a specific kind of mobile OS are having trouble accessing it.

mobile-marketing-imageAmong the best methods to be a successful mobile marketer is simply to be an effective social net-worker. Getting people to follow your blog site or social site connected to a destination website is far more efficient than trying to send out ads and emails to various people who aren’t your consumers yet.

Now you should be much more prepared when it concerns mobile marketing. If you thought that you prepared in the past, well you should now be an expert! The pointers that were provided, should have given you some ideas that can help you get started with your mobile marketing strategy.

Mobile Marketing To The Smartphone Crowd

Promoting And Marketing Your Business With Smartphone Know-How

Touchscreen-smartphone Mobile Web Design is a mobile website journal that assists businesses to find new mobile marketing strategy and to assist their company expand. From developing mobile friendly websites to using mobile loyalty programs, this website will help you to recognize techniques to promote your business to a brand-new mobile audience.

This web site additionally invites local promotion and marketing business to leave features, assisting you to promote your business through new advertising and marketing solutions.

Kindly take the time to check out this site, as I’m sure you will certainly uncover lots of new information to help strengthen your business.