Category Archives: Search Engine Optimisation

Search engine optimization (SEO) is a collection of techniques used to increase a Web site’s ranking in search engine results pages.

The Best Ways To Write Great, SEO-Friendly Articles

Tips To Write Awesome, SEO-Friendly Articles

When developing killer SEO content for your blog post or site, there are two key considerations: first, how to produce quality content that will engage, delight, and ultimately drive conversions; and second, how to make that content available to a broad audience.

Write Awesome, SEO-Friendly Articles | Mobile Web Design

Write Awesome, SEO-Friendly Articles

As most of web traffic comes from search engines, developing content that is optimised for search engine exposure is among the very best ways to get your name out and into the world. While traditional marketing may have considered these two matters separate, they are more and more part of a unified content strategy. SEO is now an increasing factor in the early stages of producing content and its a must that it translate seamlessly in the writing of your topics.

Although these aims “quality content and high search engine presence” may seem at odds with each other, it’s vital to your marketing success to start considering them part of a holistic goal. Yes, your content needs to be well-written, powerful, and full of valuable details for your audience, but none of that matters if its lost in the search engines ranking abyss.

A high SEO ranking can pull your content out of obscurity and get it in front of a new readership. But today’s audiences are smart, and simply peppering your article with keywords will just serve to turn readers off.

What Makes An Article Great?

What Makes An Article Great?While truly fantastic writing can’t be taught, good writing definitely can. As a marketer, you are ultimately a storyteller, communicating the story of your label through different mediums and re-framed for various audiences. Now all you need to do is translate this skill to the page. Here are some best practices for producing outstanding, fascinating articles:

Take Advantage Of Solid Examples:
Absolutely nothing provides writing more power than strong, relatable examples. Avoid the purely theoretical by using case studies when talking about a product’s success or focusing on one customer’s story. Find points of connection in news or popular culture to offer your reader a frame of reference. These positive stories will stay with them longer than facts or numbers.

Do Not Hide Your Voice:
One of the best things you can do for your brand is to give it a distinct voice. Don’t be afraid to be funny (if you are funny), eccentric, even a bit weird. It can be helpful to read the piece aloud to see if it seems like you. Your real voice is among your greatest assets. Yes, you need to adhere to the standard of professionalism appropriate for your industry, but the more you sound like a human, the more people will want to engage with you by re-posting, commenting, and finally, by buying your product or service.

Know Your Audience:
Your blog site is not your diary, nor is it an inter-office memo. Make sure you choose language suited for whomever you’re addressing. If you’re writing for a bigger audience, steer clear from lingo. Keep paragraphs short and to the point, and section of difficult-to-understand material into absorbable bits of information. Include links to examples that will help illuminate the work. Finally, become your fiercest critic: revise, revise, and revise again. Circle the ideas you find appealing and cut everything else. The more focused you are, the more your audience will have the ability to gain from your work.

Writing for SEO
With those tips in mind, crafting an excellent post should be basic. Now to deal with the next piece of the puzzle: getting your content seen. Along with cross-posting and social media, optimising your content for search engines is a tested way to place your work before a new audience. By optimising your content to appear more frequently in search engine suggestions, you will be increasing both the visibility and trustworthiness of your label.

Ways to Develop Excellent SEO-friendly Content includes:

Choose Natural Keyword Terms:
Including highly noticeable, popular Search Engine Optimisation keywords into your short articles is one of the best ways to drive up your rankings. Major caution: these keywords have to be included in a manner that feels natural to the subject matter. They mustn’t stand apart or be jarring to the reader. Readers, particularly those who put in a lot of time in the digital world, are very capable of discovering if you’ve just overstuffed your work filled with words you hope will drive up recognition.

Keyword Positioning:
Ensure you optimise the positioning of keywords in your SEO articles by putting them in your titles and subtitles. Develop a hierarchy of keywords and make use of the most search for terms up front. Make certain to use your most important keywords in the title.

Include images with alt text to get your page appearing in image searchesInclude images with alt text to get your page appearing in image searches as well. Images will likewise break up the text in an effective way. Image-driven content is getting a growing number of play as a digital marketing strategy and it is particularly suited to viral content.

With these tips in mind, you should be on your way to a higher Search Engine Optimisation ranking in no time; and, at the same time, you’ll be enhancing your online reputation as a quality content provider. Win-win for your company.

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The Six Parts Of A Successful Business Website

Starting a business from scratch can be a draining, exhilarating and scary all in once.

Once you have discovered a product and created your brand, it’s time to craft a powerful website. With a lot of platforms, apps and integrations to select from, the majority of people don’t know where to start. Through the process of releasing over 80 web sites over the years, I have work with marketing people, design companies, outsourced to professionals as well as employed in house. Regardless of the approach, I have identified 6 components that every business site must have in order to be successful.

1. Great Website Design

Website DesignAmong the first things on your job list is to create a great website. How visitors are able to navigate through your website is a key factor in converting sales. Designers frequently get carried away with colours, fonts and flashy graphics that might distract from your product and interrupt the flow of your website. The layout must be user-friendly and user-intuitive– it is the individual client who will make the purchase, after all. Concentrate on the end goals of high conversions and purchase rates when developing your website.

2. A Clear Call To Action

Take your visitors through the purchasing process, and convert them into paying customers. Despite what you are aiming to achieve, whether it is creating leads, making sales or telling a story, catch your visitors’ attention and remove any possible diversions that might keep them from moving down the funnel process. Avoid confusing your customers by showing them exactly what you want them to do. Use language like, “Click here”, “Shop now” and “Watch our story.” You would be surprised to discover how such frank techniques sway people’s choice to buy. Do not be afraid to be direct with your call to action.

3. A Story Page

It’s important to develop a connection between your brand and the customer. A great method to do this is by telling your brand’s story on your website. People love to know who they are purchasing from, and the credibility of a story is a perfect bridge. A free research tool to use is television infomercials. It’s a great example of people telling their stories and then relating right back to the product is the people on the Home Shopping Network. See how they introduce the product and then skill-fully tell a story about how they once took their son to the river and wished they had a product like this at the time.

Do your potential online customers have kids? Do they remember nice times they had with their loved ones on trips? They likely can identify positive times in their lives that make them consider your product positively. Share information about the founders, why you started the business and your mission. This allows consumers to make a connection to the brand name, and in turn produces a sense of trust and familiarity with you and your product.

4. Organic Search Ranking

Search Engine OptimisationConsider your long-term SEO strategy when building your website so that you can increase your organic search results. Making the effort to set up the right page titles, product descriptions and meta tags can make a substantial difference in the organic search results down the road. Among the most crucial things you can do is get third-party websites to link back to your site, which helps increase your organic search rankings.

Another great technique is establishing a blog. A blog allows you so to write articles surrounding your product and services that will rank on search engines for key terms.

5. Social Proof

Transparency plays a huge role in website conversion rates. One of the best ways to showcase the real people behind the brand is to integrate social media into your website. You can add social media feeds to your homepage or simply link to your social media channels. In an attempt to be professional, companies sometimes sound as though they are run by artificial intelligence robots rather then people. Including fun, relatable copy and day-to-day images from social media helps reinforce brand identity along with trust.

I also recommend displaying positive reviews from your customers on your homepage or your product pages. There are several great apps that you can use to include user-generated reviews of your products or services.

6. Mobile Responsiveness

Having a website that is mobile responsive is the most important thing for a business. If your website traffic is driven by digital marketing, chances are most visitors are on mobile devices. I have personally seen roughly 60% increase in mobile traffic across my websites over the past few years. For this reason, it is vital that your website is optimised for mobile so that you are not missing out on sales opportunities.

Remember, your website is supposed to act as a silent salesperson. Walk your visitors through the buying process, and convert them into happy, passionate clients. Help guide them down the funnel, and present them with the details, personal stories and brand reliability that they need to make buying decisions. There are no guarantees in life, but if you apply these six tips for website success, your business or brand will surly grow in the years ahead.

How To Improve Your Search Ranking With Search Engine Optimisation

How Search Engine Optimisation Can Improve Your Business

Search Engine Optimisation | Mobile Web Design

Search Engine Optimisation Can Improve Your Business

When it comes to owning a website, it is important that you get its name out there. Whether you are a novice or an expert, there are always things to learn when it comes to promoting your website. This article is going to talk about search engine optimisation, the best way to get web page viewed.

When creating a title tag, there are two quick and simple tips you should use to help you in the rankings. First, always make sure that the title is as relevant to the product/service/site as possible, and two, keep your tags different on each page. The more pages that are available on the search engine, the bigger presence you’ll have online.

Make sure you didn’t forget to leave robots.txt set. In many cases, when a site is in development, web designers will use a robots.txt file to prevent search engines from indexing the site at all. Some of these same web designers forget to remove the robots.txt file when the site goes live. If you know what date your site is going live, one tip is a create a cron job that deletes the robots.txt file automatically on the designated date.

The most important thing to do is learn about what search engine optimisation does and why it works. There are several forms of media that can assist you with learning about search engine optimisation. Spend a few days learning about it and taking notes, and you will understand why it is important. Then make the necessary changes to your blog or site.

How you present keywords is just as important as using them consistently. By adding bold or italic tags, you impart importance to your visitors and draw their attention to them. This also has an impact on the search engines. This simple addition brings weight to searches and drives visitors to act.

When your blog is on your own site, under your domain name, it gives your website more visibility and power in search results. When you rank higher on search engine results, more people will visit your website.

Search Engine Optimisation | Mobile Web Design

SEO | Mobile Web Design

Take the time and learn how to create a sitemap. Search engines have a much easier time finding links on your site if you have an included sitemap. It doesn’t actually move up your rankings but it does make it easier for your content to all be found.

Use keywords effectively for search engine optimisation by striking a balance between too few key words and too many keywords. Keywords should appear in the title, in your content and also in your image names. Beware of putting an overly large number of keywords all over your site to avoid having a search engine think of you as a spammer.

As stated in the beginning of this article, promoting your web page is just as important as creating it. The most effective way to do this is by using search engine optimisation. This way, a person will be directed to your site. Hopefully, you can take the tips from this article and get your web page known!

Search Engine Optimisation Sydney

Tips To Help You Get To Number 1 On SERP

mobile-seoSearch Engine Optimisation, otherwise known as SEO, is a series of methods used to make sure that your website rises above the rest in a search on your desired keywords. The techniques behind SEO aren’t difficult, but they do require proper planning. This article will give you the nuts and bolts to an effective use of SEO.

Taking advantage of the opportunities that SEO presents means taking advantage of the various content directories scattered across the web. These great sites are specifically for submitting articles and reaching the public’s eyes. Having well written and targeted articles submitted to these sites will mean the right people read your article and more potential sales are created.

Make sure that your website has authority. Search engine optimisation can only succeed when your customers and/or audience have confidence in your brand. A dedicated and easy to remember domain name is an excellent first step in building a brand people can remember long after they’ve finished checking out your website.

Do not let search engine optimisation take over your online business!

True, SEO is an important part of building your website. SEO should never be as important as satisfying your customers, though. If you spend so much time on search engine optimisation that you find yourself neglecting your customers, you should reevaluate your priorities.

Search Engine Optimization - Magnifying GlassWhen using SEO keyword-finding resources, be sure that you are always creative in your efforts. You do not need to search specifically for well-known words or phrases. Instead, create categories and phrases and see what people are really searching for. This way, you may be able to find a widely searched phrase that has very little competition.

With a few tweaks to your website, you can help the major search engines find and rank your site. You’ve put the effort into building a quality site, so make sure that people can see it. Incorporate these tips into your site, and you will see the results sooner than you think.

Search Engine Optimisation Sydney